01
Foundation
Stand up the infrastructure
Deploy Upsite on reliable, monitored servers so every merchant storefront and POS terminal runs 24/7 — the non-negotiable base everything else sits on.
01
The Action Plan
Six moves that take Upsite from a finished product to a market leader. Each one unlocks the next.
02
Visibility
Build the brand
A dedicated social agency running daily content and short product demos across Instagram, TikTok and Facebook — so shop owners meet Upsite before a salesperson ever calls.
03
Acquisition
Win the first merchants
Targeted paid campaigns aimed at shop owners, paired with free guided onboarding. The store goes live in a single session — the product closes the sale itself.
04
Trust
Plug into local money
Integrate the payment, cash-collection and delivery networks Lebanese businesses already use every day — so merchants get paid the way their customers already pay.
05
Compounding
Turn merchants into a sales force
Referral rewards for merchants, and the Developer Program's recurring revenue share for anyone who brings a business onto Upsite. Growth that pays for itself.
06
Expansion
Prepare the regional jump
Arabic-first storefronts, multi-currency support and Gulf-ready infrastructure — built while Lebanon scales, so the border crossing costs no time.
Execute the six, and the map below draws itself.
02
The Journey
Three stations. Five years. One destination. Follow the car from Beirut to the Gulf.
Starting out — Beirut, 2026
0%
Year 1
Leading in Lebanon
Become the #1 website & store builder for Lebanese businesses.
Year 2
Into the Gulf
Launch Upsite across the Gulf countries — Arabic-first, priced and paid locally.
Year 5
Leading the Gulf
Become the leading website builder across the Gulf region.
03
The Team
Eight specialists across five disciplines, behind one founder. Enough to ship fast, small enough to stay cheap.
Walid Ayoub — Founder & Lead Developer, plus 0 specialists.
×0
UI/UX Designer
Wireframes, the design system and the flow of every screen — so a shop owner can set up a full store without ever opening a manual.
×0
Frontend Developers
The merchant dashboard, storefront themes, the drag-and-drop page builder and the POS screen — everything a merchant actually touches.
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Backend Developers
APIs, orders, inventory, payment and delivery integrations, and the multi-tenant core that keeps every store isolated and fast.
×0
QA Engineers
Regression and release testing across web, POS and mobile. A broken checkout costs a merchant real money — nothing ships untested.
×0
DevOps Engineer
Infrastructure, deployments, monitoring and uptime — the 24/7 guarantee that every merchant storefront and POS terminal stays online.
A small team ships faster than a big one. Nine people, one roadmap.
04
The Partnerships
We didn't rebuild the money rails — we partnered with the ones Lebanon already trusts. Four names that turn a storefront into a real business.
whishmoney
Digital wallet
Merchants get paid instantly through the wallet millions of Lebanese already carry — checkout to cash-out without a detour.
Partnership securedOMT
Payments & delivery
Cash collection and nationwide delivery through hundreds of branches — so cash-on-delivery orders settle themselves.
Partnership securedareeba
Card processing
Visa and Mastercard acceptance online and at the POS, on one merchant account that covers both channels.
Partnership securedBank ofBeirut
Banking partner
Merchant accounts and settlement wired straight into the dashboard — revenue lands where the business already banks.
Partnership securedEvery partner removes a reason to say no. That's the moat.
05
The Destination
0modules already live
0people on the team
0partners secured
0years to lead the Gulf
The hard part is done. The platform is built, the team is set, the partners are signed, and the plan is six concrete moves — not a wish list. Year one, Upsite becomes the builder Lebanese businesses reach for by default. Year two, it crosses into the Gulf. By year five, it leads there too.
Every store that goes live on Upsite is one more business that stops losing orders in a notebook. That's the road. The car is already moving.